Have you ever visited a website and felt like you were looking at the work of a pro? Have you ever Googled your business name and felt like Google didn’t even have the same sense of humor as you? If so, you’re not alone. Growing your business is hard enough as it is — with the added challenge of an unoptimized, amateur-looking website just making things that much harder for you. After all, if potential customers aren’t going to be able to find information about your business online, then what good are they? Thankfully, there’s no need to put up with websites that are difficult to navigate or search because there are ways to improve both aspects of your business without taking on any new clients. You just need to know how!
Have you visited a website that was easy to navigate?
While a website’s appearance might be important, the most important aspects of a website are how easy your site is to navigate and how easy it is to search for information about your business. If visitors are constantly struggling to get around your site or find the information they’re looking for, how long will it be before they give up and stop buying from you altogether? If the site is difficult to navigate, visitors might end up frustrated or simply give up and go elsewhere. To ensure your site is easy to navigate, you should look for these three main problems on your site: – Too many links: A website has too many links if they make navigating the site incredibly difficult. This can include links that are buried within the body of an article or have been placed elsewhere on the page in very small text — links that no one will ever see unless they take the time to scroll down the page. Avoid these links by organizing your pages and articles on your site around the topics you’re most interested in. – Poor use of images: Inconsistent use of images (both on your site and on your blog) can make for a very difficult-to-navigate website. Avoid using too many images (a website which contains too many images is difficult to navigate), nor should you use all the same images throughout your site and blog. Use images that help you to tell your story and attract new customers. – Inconsistent use of fonts: If you’ve ever struggled to read a page because there are too many fonts on the page, it’s time for some font-polishing. Inconsistent use of fonts can make for a difficult-to-navigate website — especially if you use different fonts on different pages or locations of your website. Make sure all fonts are consistent across all pages of your site.
Have you visited a website that was easy to search?
It’s important to remember that search engines like Google and Bing are not mind readers. If they have to guess what you mean when you type “business name + – location”, they’re not going to be nearly as likely to help you as they would if you simply type what you’re looking for. This is where your site comes in! Your site needs to be easy for Google and Bing to navigate and search through. Your site needs to provide Google with the information it needs to show your business as relevant to the search terms and provide Bing with the information it needs to show your site as one of the top search results. When it comes to making your website easy to search through, you need to look for these three major problems: – Too many pages: A website has too many pages if it’s overwhelming for visitors to navigate or for Google and Bing to crawl and collect information about. Too many pages can also make it difficult for visitors to search for the information they’re looking for — especially if they’re looking for a specific article or page on your site. – No clear user navigation: Your website needs to have a clear, consistent navigation system so that both Google and Bing know exactly where they’re going and can help your visitors navigate through your website. A website with no clear navigation will make both visitors and search engines feel lost and confused. – Poor use of headings: Website pages should have clearly-defined sections and sections with no headings are extremely difficult for both visitors and search engines to navigate through. Clear use of headings makes it easy for both visitors and search engines to know where they are on your site.
Is your business’s blog up to date and relevant?
Your blog is a great place for your business to grow and reach new customers. And, as important as your website is, it’s even more important that your blog be up to date and relevant. Your blog should be updated on a regular basis and should always be full of original, valuable content. If your blog isn’t up to date and relevant, it’s going to be extremely difficult for your site to rank well in Google. This is because Google looks for content in your blog to rank your site. If your blog is out of date and irrelevant, it’s likely to rank your site poorly — not just in Google, but in other search engines as well. To make sure your blog is up to date and relevant, you should look for these three major problems: – Outdated blog: Your blog needs to be updated and kept up-to-date on a regular basis. Avoid using the same old stereotypes and cliches that every other blog is using. Avoid using common phrases like “doing business in” or “this is how it works” because these phrases have likely already been used in a blog post. – Inconsistent keyword use: Your blog posts should use the keywords your business is most relevant to. This means that if you sell workout clothes, that you should be blogging about fitness, not just the clothes themselves. – Inconsistent linking: Your blog posts should include links to your website and other relevant third-party websites. Inconsistent use of links will make Google unable to determine the relevancy of your blog posts.
Do you have an e-commerce site?
E-commerce sites make businesses a great deal of money. They also make things a lot easier for both your customers and your employees. If you don’t have an e-commerce site for your business, you’re missing out on quite a bit of potential revenue. If you don’t have an e-commerce site for your business, you’re missing out on quite a bit of potential revenue. E-commerce sites make businesses a great deal of money. They also make things a lot easier for both your customers and your employees. If you don’t have an e-commerce site for your business, you’re missing out on quite a bit of potential revenue. There are a number of reasons why you should consider setting up an e-shop for your business. The main reason is that it will help to improve the overall online presence of your business.
Is there any user-friendly video on your site?
Video is one of the most powerful types of content you can use on your site. It’s more engaging than text, it’s easier to consume, and it allows visitors to your site to learn more about your business. Video is one of the most powerful types of content you can use on your site. It’s more engaging than text, it’s easier to consume, and it allows visitors to your site to learn more about your business. If you don’t have any user-friendly video on your site, you’re missing out on an opportunity to engage your visitors and provide them with additional information about your business. Before you decide to write off video altogether, however, you should consider looking for these three major problems in your video: – Poor video quality: You want to make sure your videos are in high-quality if you want them to be viewed as user-friendly. Low-quality videos will be viewed as unhelpful and easy to ignore. – Inconsistent videos: Your videos should be consistent in terms of both their length and their topic. Make sure all your videos are related to your business and are full of useful information. – Inconsistent links: Your videos should include links to your website, your blog, and other relevant third-party websites. Video that includes links is more likely